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Attention Supplement Manufacturers & Brand Owners

What the buyers paid for in 4 supplement deals

We read 22 breakdowns of Thorne, Grüns, Huel and Twinlab. All cover the founder, the funding and the marketing. Only 4 say more than a line about Amazon. Not one names who made the product.

Send me the board4 supplement brands sold this year. Here's how, and what the buyers paid for.

Trusted by brands you already know

thinbiVenture PalOLLYClean NutraObvi

What you get

  • Thorne and Twinlab, both decades old: why one buyer paid about 16 times more per dollar of sales.
  • Score your own brand on what these buyers paid for, and see what it could sell for.
  • Every price comes from a dated news report or company filing, so none of it is a guess.

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Results, in their words

What happens after a supplement brand works with us

Five of the brand owners we work with
★★★★★Rated 5 out of 5 on Trustpilot
Liam Johnson on Slack: crossed $2M from a single micro-niche and took the Best Seller badge in 10 months; the Amazon sales table totals $2,380,661
James Munt on Facebook: sales capped in 2023; after two years with AMZ Product Lab the highest sales month came in at $452,458
Sophia Miller on Instagram: a 7-figure exit after two years; $1,742,590 this year against $860,639 last year
Trustpilot: a wall of five-star reviews of AMZ Product Lab

A note from the founder

Hi, I’m Malik.

Founder, AMZ Product Lab · $33.4M ARR across 37+ supplement brands

We build and run Amazon supplement brands with our own systems, and I do this kind of breakdown for manufacturers all the time. If you want it run on your exact product, I’m happy to walk through it with you.

Book a call with Malik →30 minutes · your numbers on the screen
© 2026 AMZ Product Lab · The product-centric Amazon agency for supplement brands.