The things we use inside the agency. Yours.
Built for supplement manufacturers and Amazon brand owners who don’t have time for fluff. One email. No drip sequence.
Stock or custom formula: the cheap one costs more
The stock formula has no fee and ships in weeks. The same formula is often already on Amazon under 5 to 12 other labels. See what each one costs you over twelve months.
Send me the board →For supplement manufacturers · Video boardOne bottle, two prices: what you keep on each
You buy the materials, run the tests and make the bottle. A client sells it on Amazon for many times what you charged. See where that money goes, and when your own label would start paying you.
Send me the board →For manufacturers & brand owners · Video boardWhat the buyers paid for in 4 supplement deals
We read 22 breakdowns of Thorne, Grüns, Huel and Twinlab. All cover the founder, the funding and the marketing. Only 4 say more than a line about Amazon. Not one names who made the product.
Send me the board →For Amazon supplement brands · Video boardThe supplement launch budget nobody shows you
You've heard $5,000. You've heard $100,000. Budget only for the first order, and the money runs out before the product works.
Send me the board →For supplement manufacturers · Video boardThe rulebook Amazon adds on top of the FDA's
One seller lost eight listings for six months, over a cGMP certificate Amazon would not accept. See every approval Amazon asks for, in the order it asks.
Send me the board →For supplement manufacturers · Video board8 doubts about your own Amazon brand, answered
You can't ask your clients. Your partner said "let's focus on what we're good at." So the doubts stay in your head, and the decision never gets made.
Send me the board →For supplement manufacturers · ToolWhat an Amazon brand adds to your facility's value
A brand built on your formula sells for a multiple nobody offers a factory. Three steps put a number on your business today, with a brand on it, and the gap.
Open the calculator →For supplement manufacturers · ToolThe margin you give away on every bottle you make
You know what a bottle costs you to make. You have never seen what that same bottle earns on Amazon under your own label. See the margin you are missing in under a minute.
Open the calculator →A note from the founder
Hi, I’m Malik.
Founder, AMZ Product Lab · $33.4M ARR across 37+ supplement brands
We build and run Amazon supplement brands with our own systems, and I do this kind of breakdown for manufacturers all the time. If you want it run on your exact product, I’m happy to walk through it with you.